Contractor Branding &
Marketing Blog
Actionable branding and marketing advice for contractor business owners. No fluff, just what actually works in the trades.
5 Logo Mistakes Roofing Companies Make (And How to Fix Them)
Your logo is the first thing a homeowner sees on your truck, your estimate, and your Google profile. Here are the five most common logo mistakes we see in roofing, and what to do instead.
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Why Your HVAC Website Loses Leads Every Night While You Sleep
HVAC emergencies don't happen during business hours. If your website can't capture leads at 11 PM on a Saturday, you're handing those jobs to whoever can.
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Google Local Services Ads: A Plumber's Complete Guide
LSAs put your business above regular Google Ads with a "Google Guaranteed" badge. Here's how to get approved, set up your profile, and manage leads efficiently.
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How a Remodeling Company Doubled Its Average Job Value in 12 Months
By repositioning their brand and rebuilding their website to attract a premium clientele, one Denver remodeler went from $14K average jobs to $22K. Here's exactly what changed.
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The Electrician's Guide to Winning More Commercial Accounts Online
Commercial electrical accounts are the highest-margin work most electricians will ever land. Here's how to use your website and LinkedIn to get into more bid pools.
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7 Things Homeowners Look For on a Landscaper's Website Before Calling
We analyzed what homeowners actually do on landscaper websites before picking up the phone. Spoiler: the before/after gallery is the most important page on the site.
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