HVAC · Marketing
AirCraft HVAC Google Ads Campaign
Full Google Search + LSA campaign with seasonal bid strategy and service-agreement landing page.
Marketing Services for Roofing Contractors
Marketing Services for
Roofing Contractors
When the next hailstorm rolls through your market, homeowners should find you first, not your competitors.
Free quote in 24 hrs
340+ clients served
Satisfaction guaranteed
Why Roofing Contractors Need Professional Marketing
The market is more competitive than ever. Here's what's happening while you're without one.
1
After a hailstorm your phone should ring off the hook, but only companies with live Google Ads capture that emergency surge.
2
Your Google Business Profile isn't optimized, so you're invisible in the local map pack when demand peaks.
3
Competitors are retargeting homeowners who visited your site, winning them back before you even know they were there.
4
You rely on referrals and door-knocking, which dry up completely in off-season months.
What You Get
Marketing Package Includes
- Google Business Profile optimization & management
- Local SEO, citations, NAP consistency, link building
- Keyword research & monthly content creation
- Google Ads (Search + Local Services Ads)
- Facebook & Instagram ad campaigns
- Monthly rank tracking & performance report
- Quarterly competitor analysis
- Dedicated account manager (no rotating reps)
Example: Roofing Marketing project by ContractorWebSmith
Your Marketing Strategy
A Complete System Built to Keep Your Phone Ringing
Great contractor marketing is not one tactic, it is a system. We combine the channels that get you found, capture the lead, and prove the return, all working together for your roofing business. We start with what moves the needle fastest and build from there.
Local SEO & Google Business Profile
Optimize your profile and site to land in the map pack, where homeowners look first for a local pro.
Google Ads (PPC)
Show up at the top for high-intent searches like emergency and near-me terms, and only pay when someone clicks.
Local Services Ads
Earn the Google Guaranteed badge and pay per lead instead of per click, sitting above every other result.
Review Generation & Management
Automated text and email requests that fire after each job, so your 5-star count climbs on autopilot.
Facebook & Instagram Ads
Reach homeowners in your service area with project photos and offers, then retarget the ones who did not call.
Retargeting & Remarketing
Follow up with visitors who left your site, keeping your name in front of them until they are ready to book.
Email & SMS Marketing
Stay in touch with past customers for repeat work, referrals, and seasonal tune-up reminders.
Content & Blog Strategy
Articles and guides that answer homeowner questions, rank on Google, and pull in traffic month after month.
Call Tracking & Reporting
Track every call and form so you know exactly which campaigns produce booked jobs and which to cut.
Landing Pages & CRO
Conversion-focused pages built to turn ad clicks into quote requests, not just visits.
Analytics & Reporting Dashboards
A clear monthly dashboard showing leads, cost per lead, and return, in plain English, not jargon.
Reputation & Citation Building
Consistent listings across Google, Yelp, and the directories that feed local rankings and buyer trust.
Every channel is tracked, so you always know your cost per lead and where your next dollar should go.
Our Process
How We Deliver Your Marketing
1
Audit & Baseline
We audit your current online presence, pull competitor rankings, and set measurable lead-count targets you'll actually track.
2
Campaign Setup
Google Ads, local SEO foundations, and social ad accounts are built or fully optimized in week one. No dragging feet.
3
Launch & Optimize
Campaigns go live. We monitor daily, adjust bids and creative, and cut anything that doesn't produce real leads.
4
Monthly Reporting
You get a plain-English report each month: leads generated, cost per lead, what worked, and the plan for next month.
Recent Work
View full portfolio →
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Pricing
Roofing Marketing Packages
Three tiers built for different stages of contractor business growth. No hidden fees.
Starter
Local presence & map ranking
$797
/month
- Google Business Profile management
- Local citation building (50+ dirs)
- 1 blog post / month
- Rank tracking (20 keywords)
- Bi-weekly check-in call
Most Popular
Growth
Dominate your local market
$1,597
/month
- Everything in Starter
- Google Ads management ($500+ ad spend)
- Facebook & Instagram ads
- 4 blog posts / month
- Weekly performance reports
- Review generation system
Premium
Market leader & multi-city expansion
$2,997
/month
- Everything in Growth
- Video ad production (2/month)
- Email & SMS drip sequences
- Competitor monitoring alerts
- Quarterly strategy & growth call
- Priority 4-hour support response
FAQ
Common Questions About Roofing Marketing
The fastest path is combining Google Local Services Ads (pay per verified lead) with Local SEO for map-pack visibility. We set up and manage both channels so you're visible at every position on the search results page.
Roofing is one of the highest-ROI niches for Google Ads because the average job value is $8,000-$25,000. A single closed job from $500 in ad spend is a 16-50× return. We optimize campaigns daily to protect that ratio.
Yes. We set up weather-triggered campaigns: geo-targeted ads that automatically ramp up when severe weather is reported in your service area, so you're positioned first in results exactly when demand spikes.
Meaningful organic ranking improvements typically appear within 3-6 months. In the meantime we run paid campaigns to keep your lead flow steady while SEO builds momentum.
Yes. We set up automated SMS/email review request sequences that trigger 24-48 hours after job completion, when customer satisfaction is highest. Most clients double their review count within 90 days.
Yes. We write ad copy and landing page content that specifically targets homeowners navigating insurance claims, addressing their unique concerns and guiding them to call you for an inspection.
"Before ContractorWebSmith, I was losing storm leads to companies with half my experience but twice the online presence. Three months after launch we ranked #1 in the map pack for two zip codes. The phone hasn't stopped since."
M
Marcus T.
Owner, TerraShield Roofing, Dallas, TX
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Book a Free Roofing Marketing Call
Grab a free 30-minute strategy call and we'll map out a custom Marketing plan for your roofing business. No obligation.