HVAC · Marketing
AirCraft HVAC Google Ads Campaign
Full Google Search + LSA campaign with seasonal bid strategy and service-agreement landing page.
Marketing Services for Remodeling Contractors
Marketing Services for
Remodeling Contractors
The homeowners in your market who are planning a $60,000 remodel are searching Google right now, are they finding you?
Free quote in 24 hrs
340+ clients served
Satisfaction guaranteed
Why Remodeling Contractors Need Professional Marketing
The market is more competitive than ever. Here's what's happening while you're without one.
1
High-value remodel leads ($50,000+) research extensively online before calling anyone, if you're not showing up, those calls go to competitors.
2
You rely on word-of-mouth in a market where the highest-value homeowners are moving into your area from outside your referral network.
3
No retargeting means homeowners who visited your website and didn't call walk away forever, competitors with retargeting ads win them back.
4
Seasonal project calendars mean slow months between major jobs, a consistent marketing program smooths revenue year-round.
What You Get
Marketing Package Includes
- Google Business Profile optimization & management
- Local SEO, citations, NAP consistency, link building
- Keyword research & monthly content creation
- Google Ads (Search + Local Services Ads)
- Facebook & Instagram ad campaigns
- Monthly rank tracking & performance report
- Quarterly competitor analysis
- Dedicated account manager (no rotating reps)
Example: Remodeling Marketing project by ContractorWebSmith
Your Marketing Strategy
A Complete System Built to Keep Your Phone Ringing
Great contractor marketing is not one tactic, it is a system. We combine the channels that get you found, capture the lead, and prove the return, all working together for your remodeling business. We start with what moves the needle fastest and build from there.
Local SEO & Google Business Profile
Optimize your profile and site to land in the map pack, where homeowners look first for a local pro.
Google Ads (PPC)
Show up at the top for high-intent searches like emergency and near-me terms, and only pay when someone clicks.
Local Services Ads
Earn the Google Guaranteed badge and pay per lead instead of per click, sitting above every other result.
Review Generation & Management
Automated text and email requests that fire after each job, so your 5-star count climbs on autopilot.
Facebook & Instagram Ads
Reach homeowners in your service area with project photos and offers, then retarget the ones who did not call.
Retargeting & Remarketing
Follow up with visitors who left your site, keeping your name in front of them until they are ready to book.
Email & SMS Marketing
Stay in touch with past customers for repeat work, referrals, and seasonal tune-up reminders.
Content & Blog Strategy
Articles and guides that answer homeowner questions, rank on Google, and pull in traffic month after month.
Call Tracking & Reporting
Track every call and form so you know exactly which campaigns produce booked jobs and which to cut.
Landing Pages & CRO
Conversion-focused pages built to turn ad clicks into quote requests, not just visits.
Analytics & Reporting Dashboards
A clear monthly dashboard showing leads, cost per lead, and return, in plain English, not jargon.
Reputation & Citation Building
Consistent listings across Google, Yelp, and the directories that feed local rankings and buyer trust.
Every channel is tracked, so you always know your cost per lead and where your next dollar should go.
Our Process
How We Deliver Your Marketing
1
Audit & Baseline
We audit your current online presence, pull competitor rankings, and set measurable lead-count targets you'll actually track.
2
Campaign Setup
Google Ads, local SEO foundations, and social ad accounts are built or fully optimized in week one. No dragging feet.
3
Launch & Optimize
Campaigns go live. We monitor daily, adjust bids and creative, and cut anything that doesn't produce real leads.
4
Monthly Reporting
You get a plain-English report each month: leads generated, cost per lead, what worked, and the plan for next month.
Recent Work
View full portfolio →
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Pricing
Remodeling Marketing Packages
Three tiers built for different stages of contractor business growth. No hidden fees.
Starter
Local presence & map ranking
$797
/month
- Google Business Profile management
- Local citation building (50+ dirs)
- 1 blog post / month
- Rank tracking (20 keywords)
- Bi-weekly check-in call
Most Popular
Growth
Dominate your local market
$1,597
/month
- Everything in Starter
- Google Ads management ($500+ ad spend)
- Facebook & Instagram ads
- 4 blog posts / month
- Weekly performance reports
- Review generation system
Premium
Market leader & multi-city expansion
$2,997
/month
- Everything in Growth
- Video ad production (2/month)
- Email & SMS drip sequences
- Competitor monitoring alerts
- Quarterly strategy & growth call
- Priority 4-hour support response
FAQ
Common Questions About Remodeling Marketing
Houzz advertising, Google Search Ads targeting high-intent keywords ("kitchen remodel contractor [city]"), Instagram/Pinterest for visual discovery, and Local SEO for the map pack are the top performers for remodelers.
Houzz Pro is worth testing for companies targeting the premium market. We can manage your Houzz profile, photos, and ad spend alongside Google campaigns as an add-on in Premium.
We use geo-fence targeting in Google and Facebook Ads to target specific neighborhoods or zip codes, such as affluent areas where home values support $100,000+ remodel budgets.
That's exactly the goal. We design retargeting and email campaigns that keep you top-of-mind with prospects who are in early research mode, so when they're ready to book, you're the first call.
We set up an automated review sequence triggered at project completion: text + email with a direct Google review link. Reviews are critical for remodeling because prospects spend more time researching before spending $30,000+.
Within 90 days, most clients see a 30-50% increase in qualified lead volume. We define "qualified" with you upfront so you're not counting $500 repair quotes as wins against a $50,000 project target.
"My average job value went from $14,000 to $22,000 after ContractorWebSmith rebuilt our brand and website. We attract a different caliber of client now, people who value quality and aren't shopping purely on price."
C
Chris M.
Owner, Meridian Remodeling Group, Denver, CO
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Book a Free Remodeling Marketing Call
Grab a free 30-minute strategy call and we'll map out a custom Marketing plan for your remodeling business. No obligation.