Handyman · Marketing
FixRight Handyman Local SEO
Google Business Profile optimization + citation building + review generation system.
Marketing Services for Handyman Contractors
Marketing Services for
Handyman Contractors
The handyman who gets found first in Google search books more jobs. Let's make sure that's you.
Free quote in 24 hrs
340+ clients served
Satisfaction guaranteed
Why Handyman Contractors Need Professional Marketing
The market is more competitive than ever. Here's what's happening while you're without one.
1
Most handyman work comes from emergency searches, "fix my deck," "patch drywall near me", and you're not ranking for any of them.
2
Nextdoor and neighbor referrals are great but unpredictable, Google Ads creates consistent, controllable lead flow.
3
You have 50+ satisfied customers who never left a review because no one asked them, that's 50 five-stars sitting on the table.
4
Seasonal slow periods hit solo operators hardest, a marketing retainer keeps leads coming in all 12 months.
What You Get
Marketing Package Includes
- Google Business Profile optimization & management
- Local SEO, citations, NAP consistency, link building
- Keyword research & monthly content creation
- Google Ads (Search + Local Services Ads)
- Facebook & Instagram ad campaigns
- Monthly rank tracking & performance report
- Quarterly competitor analysis
- Dedicated account manager (no rotating reps)
Example: Handyman Marketing project by ContractorWebSmith
Your Marketing Strategy
A Complete System Built to Keep Your Phone Ringing
Great contractor marketing is not one tactic, it is a system. We combine the channels that get you found, capture the lead, and prove the return, all working together for your handyman business. We start with what moves the needle fastest and build from there.
Local SEO & Google Business Profile
Optimize your profile and site to land in the map pack, where homeowners look first for a local pro.
Google Ads (PPC)
Show up at the top for high-intent searches like emergency and near-me terms, and only pay when someone clicks.
Local Services Ads
Earn the Google Guaranteed badge and pay per lead instead of per click, sitting above every other result.
Review Generation & Management
Automated text and email requests that fire after each job, so your 5-star count climbs on autopilot.
Facebook & Instagram Ads
Reach homeowners in your service area with project photos and offers, then retarget the ones who did not call.
Retargeting & Remarketing
Follow up with visitors who left your site, keeping your name in front of them until they are ready to book.
Email & SMS Marketing
Stay in touch with past customers for repeat work, referrals, and seasonal tune-up reminders.
Content & Blog Strategy
Articles and guides that answer homeowner questions, rank on Google, and pull in traffic month after month.
Call Tracking & Reporting
Track every call and form so you know exactly which campaigns produce booked jobs and which to cut.
Landing Pages & CRO
Conversion-focused pages built to turn ad clicks into quote requests, not just visits.
Analytics & Reporting Dashboards
A clear monthly dashboard showing leads, cost per lead, and return, in plain English, not jargon.
Reputation & Citation Building
Consistent listings across Google, Yelp, and the directories that feed local rankings and buyer trust.
Every channel is tracked, so you always know your cost per lead and where your next dollar should go.
Our Process
How We Deliver Your Marketing
1
Audit & Baseline
We audit your current online presence, pull competitor rankings, and set measurable lead-count targets you'll actually track.
2
Campaign Setup
Google Ads, local SEO foundations, and social ad accounts are built or fully optimized in week one. No dragging feet.
3
Launch & Optimize
Campaigns go live. We monitor daily, adjust bids and creative, and cut anything that doesn't produce real leads.
4
Monthly Reporting
You get a plain-English report each month: leads generated, cost per lead, what worked, and the plan for next month.
Recent Work
View full portfolio →
Recent Marketing Projects
HVAC · Marketing
AirCraft HVAC Google Ads Campaign
Full Google Search + LSA campaign with seasonal bid strategy and service-agreement landing page.
General Contractors · Marketing
Ridgeline GC Marketing Program
Google Ads, LinkedIn outreach, and local SEO targeting commercial developers in Charlotte metro.
Pricing
Handyman Marketing Packages
Three tiers built for different stages of contractor business growth. No hidden fees.
Starter
Local presence & map ranking
$797
/month
- Google Business Profile management
- Local citation building (50+ dirs)
- 1 blog post / month
- Rank tracking (20 keywords)
- Bi-weekly check-in call
Most Popular
Growth
Dominate your local market
$1,597
/month
- Everything in Starter
- Google Ads management ($500+ ad spend)
- Facebook & Instagram ads
- 4 blog posts / month
- Weekly performance reports
- Review generation system
Premium
Market leader & multi-city expansion
$2,997
/month
- Everything in Growth
- Video ad production (2/month)
- Email & SMS drip sequences
- Competitor monitoring alerts
- Quarterly strategy & growth call
- Priority 4-hour support response
FAQ
Common Questions About Handyman Marketing
Our Marketing packages for handyman services start at $797. See our full pricing section below, three tiers designed for different stages of business growth.
Timeline depends on the package you choose. We outline exact delivery windows in each pricing tier below, and we can discuss rush options on a call.
Yes. We've built Marketing solutions for dozens of handyman contractors. We understand your customers, your competition, and the specific challenges of marketing in your trade.
We specialize in contractor businesses. Every template, every strategy, and every piece of copy we write is informed by years of experience in the trades, not repurposed from a restaurant or retail campaign.
You receive everything you need to use your Marketing independently. We also offer ongoing support packages and marketing retainers if you want us to continue growing your business.
We stand behind our work with a revision policy that ensures you're happy before we close the project. If you're not satisfied after using your revisions, we'll make it right, no additional charge.
"I was getting sporadic jobs from Craigslist before ContractorWebSmith built my site and optimized my Google profile. Now I'm booked 3 weeks out and I turn down jobs. The quality of clients is completely different."
D
Dave O.
Owner, FixRight Handyman Services, Sacramento, CA
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Book a Free Handyman Marketing Call
Grab a free 30-minute strategy call and we'll map out a custom Marketing plan for your handyman business. No obligation.